About PT WSL Indonesia
PT WSL INDONESIA is a provider of premium bed linen and bedding accessories in Indonesia since 2012. The company name is derived from WING SIANG LONG PTE LTD, our parent company in Singapore and a leading distributor of home textiles in the region.
In Indonesia, our products can be found in various outlets across Jakarta, Surabaya and Medan. Retailers include Metro Department Stores, Central Department Store, Seibu Department Store, Galeries Lafayette and SOGO, among others. Our warehouse and operations office is located in Jakarta.
Internationally renowned brands that we distribute include Abyss & Habidecor, Baobab Collection, BOSS Home, Kenzo, Lacoste, La Perla Home, Möve, Roberto Cavalli, Sanderson, Signoria, Valeron and Vispring. Our private labels for towels and bed linens, Alto, Canopy, Claudine, Kinu, Penthouse Living and Urban Luxury are also widely available.
We continue to source for the finest quality of products that have been well-received by Indonesian expatriates and tourists abroad, to bring them to the fast-expanding local market. Outside Indonesia, our network of companies also has a strong presence in Singapore, Malaysia and the Philippines.
VISION
To be the market leader in bed & bath.
MISSION
To provide the best value & quality range of bed & bath products.
VALUES
- Outstanding Customer Service
- Learning Culture
- Innovation
- Humility
- Fostering Strategic Alliances
Milestones
2012
- Registered PT WSL INDONESIA in Jakarta
- Established warehouse and operation team
2013
- Launched BOSS Home and Olivier Desforges at Metro department stores at Pondok Indah and Pacific Place Jakarta
- Launched Sanderson and Bossa at 5 Metro department stores in Jakarta
- Launched Alexandre Turpault, Valeron and Bossa at Parkson department store at Centrepoint Medan
2014
- Launched Valeron, Sanderson and our house brand, Kiff, at Parkson department store at Lippo Mall Puri Jakarta
- Launched Roberto Cavalli, BOSS Home, Nina Ricci, Alexandre Turpault, Abyss & Habidecor, Möve and our house brand, Canopy, at Central department store at Grand Indonesia Jakarta
2015
Launched Calvin Klein Home at Metro departments store at Pacific Palace Jakarta
2016
Launched Kenzo and our house brand, Alto, at SOGO department store at Plaza Senayan Jakarta
2018
Launched La Perla Home Collection at Galeries Lafayette, Pacific Place Jakarta
2021
- Launched e-commerce website canopyhome.id
- Established Shopee and Lazada Mall
2022
- Launched Baobab Collection at Central Department Store and Sogo Plaza Senayan
- Launched Vispring at Sogo Plaza Senayan and Galeries Lafayette
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